UAE Makeup Market Outlook
According to the latest report by Expert Market Research (EMR), the UAE makeup market size attained a value of USD 74.01 million in 2023. Fueled by the growing demand for premium beauty products, the increasing influence of social media beauty trends, and a rising focus on self-care and aesthetics, the market is projected to grow at a compound annual growth rate (CAGR) of 4.3% from 2024 to 2032, reaching a value of USD 108.42 million by 2032.
The UAE makeup market is driven by an increasing desire among consumers, particularly women, to enhance their appearance and embrace makeup as a form of self-expression. The market encompasses a wide range of products, including foundations, lipsticks, eye makeup, blushers, and contouring products, catering to diverse preferences across different age groups and income levels. Makeup in the UAE has evolved from a necessity to a daily routine and a growing form of personal empowerment, spurred by the country’s dynamic fashion, beauty, and entertainment sectors.
Growth Drivers
The UAE makeup market’s growth is driven by several factors, primarily the increasing consumer preference for high-quality and luxury beauty products. As the demand for premium skincare and makeup continues to rise, international brands are capitalizing on this trend, further driving market expansion. A surge in disposable incomes, particularly among the younger population, has led to the increased spending on high-end cosmetics, especially among millennials and Gen Z consumers who are keen on purchasing high-performance, trend-forward makeup products.
Social media and influencer culture have also played a pivotal role in shaping the UAE makeup market. Platforms like Instagram, TikTok, and YouTube have created a vast beauty community where makeup artists, influencers, and consumers exchange product reviews, tutorials, and beauty tips. This digital influence is particularly strong in the UAE, where the internet penetration rate is exceptionally high, contributing to an increasing interest in global beauty trends and the desire for international and locally-relevant makeup brands. The rise of makeup tutorials and beauty influencers has increased consumer awareness about new products and driven the demand for trending items, especially in the luxury segment.
The UAE’s status as a regional fashion and beauty hub also contributes to the growing makeup market. The country’s large, diverse expatriate population, combined with the influence of regional and international fashion shows and celebrity culture, has created a robust demand for beauty and makeup products that cater to a wide array of skin tones and preferences. This diverse demand encourages makeup brands to innovate and diversify their offerings, making the market even more vibrant.
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Trends Influencing the Market
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Sustainability and Clean Beauty The trend towards sustainability and clean beauty products is gaining momentum in the UAE makeup market. Consumers are increasingly conscious of the ingredients in their makeup products, leading to a preference for cruelty-free, eco-friendly, and vegan formulations. Brands are responding by developing products that meet these ethical standards while ensuring high performance. This trend is particularly appealing to the younger, environmentally-conscious consumer base.
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Personalization and Customization Personalized makeup products are becoming more popular in the UAE, with many consumers seeking products tailored to their unique skin tones and preferences. Customizable foundation shades, personalized lip colors, and bespoke skincare and makeup routines are trending, offering consumers more control over the products they use.
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Luxury and Premium Makeup The growing affluence of the UAE population, especially in urban areas, has led to a rise in the demand for luxury and premium makeup products. International makeup brands, such as Chanel, Dior, and Yves Saint Laurent, are witnessing increased demand in the UAE as consumers seek out high-end products that offer superior quality, packaging, and luxury experiences.
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UAE Makeup Market Segmentation
The market can be divided based on by product, application area, distribution channel and region.
Market Breakup by Product
- Powders
- Gels
- Lotions
- Others
Market Breakup by Application Area
- Face
- Lips
- Eyes
- Nails
Market Breakup by Distribution Channel
- Hypermarkets/Supermarkets
- Convenience Stores
- Specialty Stores
- Online Retail Stores
- Others
Market Breakup by Region
- Dubai
- Abu Dhabi
- Others
Competitive Landscape
Key players in the makeup market in UAE offer sustainable products and practices while introducing new products in the market.
- L’Oréal S.A.
- Shiseido Co. Ltd.
- Estee Lauder Companies Inc.
- Natura &Co (Avon Products, Inc.)
- e.l.f. Cosmetics, Inc.
- LVMH Moet Hennessy Louis Vuitton SA
- Coty Inc.
- Chanel Limited
- HB USA Holdings, Inc.
- KIKO S.p.A.
- Others
Challenges and Barriers
While the UAE makeup market is experiencing strong growth, challenges remain. The relatively high price points of premium makeup products may restrict their appeal to price-sensitive consumers, especially amid economic fluctuations. Additionally, the fast-paced nature of the beauty industry means that trends can change rapidly, requiring brands to adapt quickly and innovate consistently to maintain consumer interest.
The regulatory landscape around beauty products, including compliance with local standards, is also a challenge for makeup brands entering the UAE market. However, as the market continues to evolve, the demand for innovative and inclusive beauty products is likely to overcome these barriers.
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