If you’re running a business Instagram account, you might wonder if sharing parts of your personal life is a good idea. Adding a touch of personality can make your brand feel more relatable. But, you also don’t want to overdo it. A little personal touch can help, but it’s all about finding the right balance.
So, let’s explore how you can share a bit of yourself while still keeping your Business Instagram Account professional.
Why Share Personal Content on Your Business Instagram Account?
Adding personal content to your business Instagram account can help followers feel closer to your brand. When people see the human side of a business, they’re more likely to connect with it.
Here’s why sharing personal content can work in your favor:
1. Build trust with Your Audience
People tend to trust brands that feel human. By sharing a bit about yourself, you’re showing followers that there’s a real person behind your Business Instagram Account. For example, sharing a story about your journey, how you started your business, or challenges you’ve faced can help people feel a personal connection.
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2. Creates a Relatable Image
When your audience sees that you, too, face the ups and downs of life, they’ll find it easier to relate to your business. This relatability can be incredibly helpful, especially if you’re running a small business.
Sharing personal interests, hobbies, or moments of your daily life can make people think, “Hey, they’re just like me!”
3. Keeps Followers Interested
A mix of business and personal content can help keep your Business Instagram Account interesting. If every post is about products or services, followers might lose interest. But with a bit of personal sharing, you can keep your audience curious and engaged.
How to Share Personal Content on Your Business Instagram Account
While sharing personal moments can benefit your Business Instagram Account, it’s important to do it carefully. Here’s how you can maintain that balance.
1. Keep It Light and Relevant
The best way to add personal content is by keeping it light and positive. Simple updates about your day, a favorite quote, or a fun behind-the-scenes look can all work well. However, avoid controversial topics like politics or deeply personal issues that might turn some people away.
For instance, if you enjoy baking, you could post a picture of something you baked and add a caption like, “Fueling up with a sweet treat before a busy day at work!” This connects to your personal life without diving too deep and still keeps the tone friendly.
2. Use Instagram Stories for Personal Updates
Instagram Stories is a great feature on your business Instagram account for sharing personal updates without making them a permanent part of your feed. Stories disappear after 24 hours, which makes them perfect for quick, casual updates.
Share moments from your day, like working from a coffee shop or unboxing a new product for your business.
Using Stories this way lets you stay connected with followers while still keeping your main feed focused on business-related content.
3. Set Boundaries
Setting boundaries is important to avoid oversharing on your business Instagram account. Think about the kind of content that feels comfortable for you and that won’t detract from your brand.
For instance, if you don’t want to share images of family members, stick to hobbies or interests instead. Knowing your limits will help you feel secure and in control of your account.
4. Share Stories That Relate to Your Business
If you want to share something personal, try connecting it to your business. For example, if you’re a fitness coach, share a bit about your personal fitness journey.
This can motivate your followers while staying connected to the theme of your business. By sharing stories that tie back to your business, you can maintain a consistent brand voice on your Business Instagram Account.
Dos and Don’ts of Sharing Personal Content
To make sure your business Instagram account remains professional, it helps to know what to do and what to avoid.
Here’s a quick list to keep in mind:
Dos
- Do keep it light and positive: Share uplifting stories that add a little warmth to your brand.
- Do connect it to your business: Try to choose stories that relate to your field or show how you embody your brand values.
- Do use Instagram Stories for quick updates: These disappear in 24 hours, making them ideal for casual sharing.
Don’ts
- Don’t overshare personal details: Too much information can make followers feel uncomfortable or distract from your brand.
- Don’t post anything controversial: Topics that might divide your audience should be avoided on a business Instagram account.
- Don’t make personal posts the main focus: Keep personal posts to a minimum so your account remains professional.
Examples of Personal Content to Share on a Business Instagram Account
Sometimes it’s hard to know what counts as “personal” but still fits your business Instagram account. Here are some examples to help you get started:
- Behind-the-scenes moments – Show what goes into running your business, like preparing for a big event or packing orders.
- Life as an entrepreneur – Share parts of your journey, like what inspired you to start or how you stay motivated.
- Milestones and achievements – Whether it’s a work anniversary or a personal win, followers enjoy seeing the person behind the brand succeed.
- Sneak peeks – Share previews of new projects or products you’re working on.
Finding the Right Balance for Your Business Instagram Account
The key to a successful business Instagram account is finding the right mix of personal and professional content. Here are some ways to keep things balanced:
1. Follow the 80/20 Rule
Try to keep 80% of your posts business-focused and only 20% for personal content. This rule can help you share a bit about yourself without taking the focus away from your business. For instance, if you post 10 times a month, aim for two of those posts to be personal.
2. Keep Business Content as the Priority
Remember, people follow your business Instagram account because they’re interested in what you offer.
While personal content can build connections, it’s still important that your business content shines. Make sure your business-related posts are always your main focus, with personal updates just as a fun addition.
3. Listen to Your Followers
Your followers are a great source of feedback. If you notice certain types of personal posts are getting more likes, comments, or shares, consider sharing similar content in the future.
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And if something doesn’t get much engagement, it’s okay to try something else. Listening to what your followers enjoy will help you adjust your strategy over time.
Why Your Business Instagram Account Needs a Personal Touch
In today’s world, people like to know who they’re supporting when they choose a business. Adding a personal touch can make your business Instagram account stand out and help you build a loyal audience.
With a little thought and care, you can share just enough to make people feel connected to your brand, while keeping things professional.
So, go ahead—share a bit of your story, let people in on what makes your brand unique, and enjoy building deeper connections with your followers. With the right approach, your Business Instagram Account can become a place where followers feel like they know the real you, and that’s a powerful way to build trust and loyalty.
FAQs: Sharing Personal Life on Your Business Instagram Account
1. Is it okay to share personal content on my business Instagram account?
Yes, sharing personal content on a business Instagram account can make your brand feel more relatable and authentic. Just be sure to keep it light, positive, and relevant to your brand to maintain professionalism.
2. How often should I post personal content on my business Instagram account?
A good rule of thumb is the 80/20 rule—keep about 80% of your posts business-focused and 20% personal. This balance helps keep your account professional while still letting followers see a bit of the person behind the brand.
3. What types of personal content are appropriate for my business account?
Share content like behind-the-scenes moments, entrepreneurial stories, achievements, or sneak peeks of upcoming projects. Choose stories that fit well with your business and add value to your followers.
4. Can I use Instagram Stories for personal content?
Absolutely! Instagram Stories is a great way to share personal content without adding it permanently to your feed. Stories disappear after 24 hours, making them perfect for casual updates.
5. What are some topics to avoid when sharing personal content on my business Instagram account?
Avoid topics that may be too personal, controversial, or unrelated to your business, such as political views, family issues, or anything that could alienate your audience. Keeping it light and positive is the best approach.
6. How can personal content help my business?
Personal content can help build trust, make your brand more relatable, and keep followers engaged. It shows the human side of your business, which can encourage followers to connect with your brand on a deeper level.
7. What if I don’t feel comfortable sharing personal details on my business account?
If sharing personal details feels uncomfortable, stick to professional updates that still show personality, like work routines, team stories, or your business journey. There are plenty of ways to create a connection without sharing private information.
8. How do I know if my followers like the personal content I’m sharing?
Pay attention to engagement—likes, comments, and shares. If you notice personal posts get positive feedback, it’s a good sign that followers enjoy seeing this side of you. Adjust your content based on the response from your audience.
9. Can personal content make my business Instagram account less professional?
As long as you share personal content thoughtfully and keep it relevant, it won’t make your account look unprofessional. Sharing the right amount of personal content can actually enhance your brand’s image and make it feel more genuine.
10. Should I share pictures of my family on my business Instagram account?
It depends on your comfort level and audience. If it feels too personal, consider sharing general updates or pictures that don’t reveal too much. Keeping personal updates light and related to your business is a safe way to stay professional while still engaging with your audience.
